“What is a world-renowned aspect of culture in Japan?” I always ask this question to myself. My answer is the omotenashi spirit of hospitality. With this spirit, we can get along with a variety of people through our history, culture, and art. Our Zeze Ware Kiln is not only a manufacturing company that makes pottery, but also proposes a lifestyle that creates “materials” and “culture”. It is a famous historical fact that Enshu Kobori designed the comprehensive architecture and interior of Nijo Castle to suit the era of peace, and was the general producer of the tea ceremony hosted by the Shogun for the Emperor of Japan.

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Based on the tradition and aesthetic sense as one of the seven Enshu kilns, we hope to contribute to world peace through culture and an artistic lifestyle. As a part of this, in addition to the production and sales of pottery, the kiln offers tea ceremony classes of various styles, tea ceremonies, culture and art courses, collaboration with contemporary artists, etc. We can propose a modern lifestyle with the adaptation of Enshu's aesthetic style. At the same time, we would like to flourish with everyone who loves Zeze Ware.